Cook was speaking to the Wall Street Journal and he took the opportunity to assure Apple fans that those long awaited gadgets are “closer than ever”, with a press release to celebrate the latest millions of dollars to be welcomed into the Aplpe's bank account adding, ""We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market."
Apple’s boss reiterated the company’s long held mantra that it will not rush products in order to be first to market. There was no word from him on the iPhone 6, however.
“You want to take the time to get it right,” Cook told the paper. "Our objective has never been to be first. It’s to be the best. To do things really well, it takes time.
“You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well.”
He also played down claims that Apple will soon ramp up the number and variations of products it offers.
“We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.”
Apple is widely expected to announce the iWatch/iBand later this year along with a revamped Apple TV set top box.
Source:Wall Street Journal
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